Nielsen, the group responsible for TV ratings, contacted my wife recently to ask if she’d be willing to participate. She told them we don’t watch TV much, if at all; but they said that was fine. She agreed and they’re going to pay us $25 for keeping a log that basically has no information in it. This is hilarious to me.
Seriously, I don’t know how this will affect ratings…
In my college days, I came to some conclusions about television and got rid of mine. Currently, we own a 13 inch TV. It sits awkwardly in a corner of the living room. I enjoy DVDs from time to time (on my Mac); but as far as television programming goes, well… why do you think they call it “programming”?
Some people think I’m a “fundamentalist Christian wacko” for this, but I actually came to my conclusions back when I was an Atheist.
Here’s an excerpt from a forum I came across. He’s a plagiarist, but at least his links go to his sources. Fascinating stuff.
When you watch TV, brain activity switches from the left to the right hemisphere. In fact, experiments conducted by researcher Herbert Krugman showed that while viewers are watching television, the right hemisphere is twice as active as the left, a neurological anomaly. The brain’s left hemisphere, which processes information logically and analytically, tunes out while the person is watching TV. The crossover from left to right releases a surge of the body’s natural opiates: endorphins, which include beta-endorphins and enkephalins. Endorphins are structurally identical to opium and its derivatives (morphine, codeine, heroin, etc.). Activities that release endorphins (also called opioid peptides) are usually habit-forming (we rarely call them addictive). These include cracking knuckles, strenuous exercise, and orgasm. External opiates act on the same receptor sites (opioid receptors) as endorphins, so there is little difference between the two.
Psycho physiologist Thomas Mulholland found that after just 30 seconds of watching television the brain begins to produce alpha waves, which indicates torpid (almost comatose) rates of activity. Alpha brain waves are associated with unfocused, overly receptive states of consciousness. High frequency alpha waves do not occur normally when the eyes are open. In fact, Mulholland’s research implies that watching television is neurologically analogous to staring at a blank wall. Regardless of the content being presented, television essentially turns off your nervous system.
Further research revealed that watching TV produces similar brain waves to hypnosis. When you watch TV, you passively absorb all the information without being aware of it. Later, when your brain needs to decide about something, it automatically trawls your mental database for relevant information. Your brain doesn’t differentiate between information received from the real world or TV, this information dictates your responses to any stimuli.
In an attempt to influence and persuade the masses, advertising addresses the psychological needs and wants of the consumer. North American society has a vested interest in reinforcing an individual’s failure to achieve sexual maturity. By exploiting unconscious fears, the media guarantees substitutes through commercial products and consumption. Sexuality, as reinforced by the media, is a most viable marketing technology. Repressed sexual fear, much like all types of repression, makes humans highly vulnerable to subliminal management and control technology. Through subliminal appeals and reinforcements of these fears, people can be seduced into believing almost anything. Advertisers have tremendous power to influence the thoughts and actions of society.
Violence in news preys on Americans fears of war, death and financial ruin to name a few. These fears are ingrained in every human’s primal nature. If society is in constant fear of losing their “way of life” they would never question supporting the military and political complex thereby giving these groups the ability to guide society in a direction that allows them to achieve their hidden agendas and personal goals.
Human brains were never designed to handle the stream of gory, violent, heartbreaking images that come at you during a typical newscast these days. The consequences of consuming these broadcasts are many-fold. From my perspective as a mental health counselor, I’m seeing more depression, insomnia and anxiety surface.
The TV ‘world’ becomes a self-fulfilling prophecy: the mass mind takes shape, its participants acting according to media-derived impulses and believing them to be their own personal choices arising out of their own desires and needs. In this situation, whoever controls the screen controls the future, the past, and the present.
Considering the hypnotic state of the brain when viewing movies, mental imagery, biased news reporting, and advertising you soon realize we don’t have a chance in hell to live an un-manipulated life.
I didn’t intend to go this route. It was supposed to be an innocent post about getting $25 for doing virtually nothing…